Small businesses can target their specific customers and focus primarily on marketing their products . Noun 1. geographics - study of the earth's surface; includes people's responses to topography and climate and soil and vegetation geography earth science -... Geographics - definition of geographics by The Free Dictionary. Demographic segmentation slices the market on demographic variables like age of the customer, gender, income, family life cycle, educational qualification, socio-economic status, religion etc. Geodemography is a hybrid study of the demography, geography and sociology in a particular location on Earth and classify them for their use in business, social research and public policy. A geographic divide refers to different things happening in different places –- like a geographic divide in the U.S. that notes that people say “y’all” down South and “you guys” up North. Uh oh! This type of segmentation helps to reach out to customers living in a similar region or area and have identical needs. Learn the difference between a pattern and a trend. This also allows them to devise market strategies that will stretch both company’s budget and customer base. Geographic segmentation is the market segmentation strategy in which the market is divided on the basis of regions or geographies. Demographic segmentation is the market segmentation strategy in which the total market is divided on the basis of customer demographics. Importance of Geodemographics. Geographic segmentation can be classified by parameters like countries, states, cities, villages, urban / rural, climatic conditions, density of population. Define geographics. One of the first variables that the team could use in their segmentation strategy is geographic. It is the study of population characteristics which are divided on geographical basis. Geographic Segmentation. Geographic segmentation is also an effective tool that can be used by small companies. Dictionary Term of the Day Articles Subjects BusinessDictionary Business Dictionary Dictionary Toggle navigation.
Definition of geographic segmentation: Collecting and analyzing information according to the physical location of the customer or other data source. A volcanic eruption is a major geographic event. Explore how technical analysts use patterns and trends to identify trading opportunities. You're not signed up. A geographic class teaches students about physical processes like erosion. geographics synonyms, geographics pronunciation, geographics translation, English dictionary definition of geographics. demographic trend: A popular term for any measurable change in the characteristics of a population over time—e.g., increased or decreased concentration of a particular ethnic group, sex ratio, etc.